1. You see a gorgeous girl at a party.
You go up to her and say: " I am very
rich. Marry me! " - That's Direct
Marketing"
2. You're at a party with a bunch of
friends and see a gorgeous girl. One
of your friends goes up to her and
pointing at you says: " He's very
rich. "Marry him." -That's
Advertisi ng"
3. You see a gorgeous girl at a party.
You go up to her and get her telephone
number. The next day, you call and
say: " Hi, I'm very rich. "Marry me -
That's Telemarketing"
4. You're at a party and see gorgeous
girl. You get up and straighten your
tie, you walk up to her and pour her a
drink, you open the door (of the car)
for her, pick up her bag after she
drops it, offer her ride and then
say:"By the way, I'm rich. Will
you "Marry Me?" - That's Public
Relations"
5. You're at a party and see gorgeous
girl. She walks up to you and
says:"You are very rich! "Can you
marry ! Me?" - That's Brand
Recognition "
6. You see a gorgeous girl at a party.
You go up to her and say: "I am very
rich. Marry me!" She gives you a nice
hard slap on your face. - " That's
Customer Feedback"
7. You see a gorgeous girl at a party.
You go up to her and say: "I am very
rich. Marry me!" And she introduces
you to her husband. - "That's demand
and supply gap"
8. You see a gorgeous girl at a party.
You go up to her and before you say
anything, another person come and tell
her: "I'm rich. Will you marry me?"
and she goes with him - "That's
competiti on eating into your market
share"
9. You see a gorgeous girl at a party.
You go up to her and before you
say: "I'm rich, Marry me!" your wife
arrives. - " That's restriction for
entering new markets
Monday, December 3, 2007
Wednesday, November 28, 2007
How to Advertise on the Internet - Search Engine Optimization
Search engine optimization or SEO is one of the best ways to advertise your product or website on the internet.
Its free and more people will get to your website without you having to spend a dime. On the downside, it does take time and you would have to get to the first pages of Google since many people don't search past page 2 or 3 to find what they are looking for.
There are several things you can do to get on the first page of Google. Building a search engine friendly site isn't hard and getting to the front page shouldn't be either.
-- Know what term best describes your product or service. Will the people using this term to search actually make a purchase? Build your site around this term or keyword phrase.
-- Put the term in your title tags, use relevant description tags and relevant content on your pages containing your main keyword. Its said that 'content is king' on the internet so make sure you have great, well written content and the search engines will reward you for it.
-- Get links from sites that are related to your topic. If your content is great then other sites will link to yours without you having to ask them. One way links go a long way in the eyes of the search engine and you will get ranked even higher if a site related to your product or service links to yours. You can also get links by submitting your site to directories like dmoz.org and write articles and submit to article directories but thats another topic.
Why Advertise on the Internet?
The internet is a world in itself. Just like the physical world we live in there are many parallels in the digital world. Just like there are many ways to advertise in our physical world, there are many ways to advertise on the internet. And with an internet connection in nearly all households it only makes sense to have an online presence by advertising your business on the internet.
Some methods are more effective than others. Some are paid while some are free advertising methods.
After this, I will outline some of the best methods of internet advertising from article marketing to videos.
Some methods are more effective than others. Some are paid while some are free advertising methods.
After this, I will outline some of the best methods of internet advertising from article marketing to videos.
Monday, November 26, 2007
Advertising Trends
With the dawn of the Internet came many new advertising opportunities. Popup, Flash, banner, advergaming, and email advertisements (the last often being a form of spam) are now commonplace.
Each year, greater sums are paid to obtain a commercial spot during the Super Bowl, which is by most measures considered to be the most important American football game of the year. Companies attempt to make these commercials sufficiently entertaining so that members of the public would actually want to watch them.
The ability to record shows on DVRs (ex. TiVo) allow users to record the programs for later viewing, enabling them to fast forward through commercials. Additionally, as more seasons of pre-recorded “Boxed Sets” are offered for sale of Television show series; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from the sales of these sets. To counter this effect, many advertisers have opted for product placement on TV shows like Survivor.
Particularly since the rise of "entertaining" advertising, some people may like an advertisement enough to wish to watch it later or show a friend. In general, the advertising community has not yet made this easy, although some have used the Internet to widely distribute their ads to anyone willing to see or hear them.
Another significant trend regarding future of advertising is the growing importance of niche or targeted ads. Also brought about by the Internet and the theory of The Long Tail, advertisers will have an increasing ability to reach specific audiences. In the past, the most efficient way to deliver a message was to blanket the largest mass market audience possible. However, usage tracking, customer profiles and the growing popularity of niche content brought about by everything from blogs to social networking sites, provide advertisers with audiences that are smaller but much better defined, leading to ads that are more relevant to viewers and more effective for companies' marketing products. Among others, Comcast Spotlight is one such advertiser employing this method in their video on demand menus. These advertisements are targeted to a specific group and can be viewed by anyone wishing to find out more about a particular business or practice at any time, right from their home. This causes the viewer to become proactive and actually choose what advertisements they want to view.[9]
In freelance advertising, companies hold public competitions to create ads for their product, the best one of which is chosen for widespread distribution with a prize given to the winner(s). During the 2007 Super Bowl, Pepsico held such a contest for the creation of a 30-second television ad for the Doritos brand of chips, offering a cash prize to the winner. Chevrolet held a similar competition for their Tahoe line of SUVs. This type of advertising, however, is still in its infancy. It may ultimately decrease the importance of advertising agencies by creating a niche for independent freelancers.[citation needed]Embedded advertising or in-film ad placements are happening on a larger scale now than ever before. Films like Krrish had over a dozen placements including Lay’s, Bournvita, Samsung, Faber Castell and Hero Honda.
Each year, greater sums are paid to obtain a commercial spot during the Super Bowl, which is by most measures considered to be the most important American football game of the year. Companies attempt to make these commercials sufficiently entertaining so that members of the public would actually want to watch them.
The ability to record shows on DVRs (ex. TiVo) allow users to record the programs for later viewing, enabling them to fast forward through commercials. Additionally, as more seasons of pre-recorded “Boxed Sets” are offered for sale of Television show series; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from the sales of these sets. To counter this effect, many advertisers have opted for product placement on TV shows like Survivor.
Particularly since the rise of "entertaining" advertising, some people may like an advertisement enough to wish to watch it later or show a friend. In general, the advertising community has not yet made this easy, although some have used the Internet to widely distribute their ads to anyone willing to see or hear them.
Another significant trend regarding future of advertising is the growing importance of niche or targeted ads. Also brought about by the Internet and the theory of The Long Tail, advertisers will have an increasing ability to reach specific audiences. In the past, the most efficient way to deliver a message was to blanket the largest mass market audience possible. However, usage tracking, customer profiles and the growing popularity of niche content brought about by everything from blogs to social networking sites, provide advertisers with audiences that are smaller but much better defined, leading to ads that are more relevant to viewers and more effective for companies' marketing products. Among others, Comcast Spotlight is one such advertiser employing this method in their video on demand menus. These advertisements are targeted to a specific group and can be viewed by anyone wishing to find out more about a particular business or practice at any time, right from their home. This causes the viewer to become proactive and actually choose what advertisements they want to view.[9]
In freelance advertising, companies hold public competitions to create ads for their product, the best one of which is chosen for widespread distribution with a prize given to the winner(s). During the 2007 Super Bowl, Pepsico held such a contest for the creation of a 30-second television ad for the Doritos brand of chips, offering a cash prize to the winner. Chevrolet held a similar competition for their Tahoe line of SUVs. This type of advertising, however, is still in its infancy. It may ultimately decrease the importance of advertising agencies by creating a niche for independent freelancers.[citation needed]Embedded advertising or in-film ad placements are happening on a larger scale now than ever before. Films like Krrish had over a dozen placements including Lay’s, Bournvita, Samsung, Faber Castell and Hero Honda.
Global Advertising Future
Advertising has gone through five major stages of development: domestic, export, international, multi-national, and global. For global advertisers, there are four, potentially competing, business objectives that must be balanced when developing worldwide advertising: building a brand while speaking with one voice, developing economies of scale in the creative process, maximising local effectiveness of ads, and increasing the company’s speed of implementation. Born from the evolutionary stages of global marketing are the three primary and fundamentally different approaches to the development of global advertising executions: exporting executions, producing local executions, and importing ideas that travel. (Global marketing Management, 2004, pg 13-18)
Advertising research is key to determining the success of an ad in any country or region. The ability to identify which elements and/or moments of an ad that contributes to its success is how economies of scale are maximised. Once one knows what works in an ad, that idea or ideas can be imported by any other market. Market research measures, such as Flow of Attention, Flow of Emotion and branding moments provide insight into what is working in an ad in any country or region because the measures are based on the visual, not verbal, elements of the ad.
Advertising research is key to determining the success of an ad in any country or region. The ability to identify which elements and/or moments of an ad that contributes to its success is how economies of scale are maximised. Once one knows what works in an ad, that idea or ideas can be imported by any other market. Market research measures, such as Flow of Attention, Flow of Emotion and branding moments provide insight into what is working in an ad in any country or region because the measures are based on the visual, not verbal, elements of the ad.
Free Internet Advertising Site-Effective Medium To Boost Profit
For advertising on the internet, one very essential strategy to make your products and services promoted or make it known to the potential subscribing public is to submit to thousand of free classified ads. Aside from this can bring more traffic for your site, this can easily balloon your products and services sales.
Majority of these free classified advertisement sites provide you the power to manage your marketing techniques to be showcased with relevant features that your product and services do offer. By giving this opportunity, you are given privilege to present your products and services in an absolutely quick way thus it easily gets attention that your products and services need.
Free Internet Advertising site allows it simple for you to make and utilize free adds on various of the top-rated websites whenever you want, and that is for free. This benefits from free internet advertising can only make a great opportunity for your business that you may consider it amazingly given.
To add, free Internet Advertising serves as perfect avenue and the best technique to make your services or products be known to million of possible subscribers ( perhaps billion) and this is a very great opportunity for you to make your website generate profit to is optimum performance.
You may not fully aware on it but there is an enormous possible subscribers for free Internet advertising site that abound in the Internet arena today and that simply implies that there is a significant probability for your products or subscribed in a huge opportunity. So, try to navigate the net because there are several free advertisement services in which you can fully avail and enjoy. Browse the net and find the most appropriate and the most advantageous for your product or services to obtain the optimum income that you can possibly have ever.
One of the features these advertising websites offer is classified adds submitter- a system where you can get huge exposures and yet generates immediate results and can do expand your sales in volume right away. Opt-in-email is another feature, this is a non-spam program in emailing and assures 100% legal. This email address accumulating system allows you to build your list of email of your visitors and you may make them as your potential clients in the future.
Free Internet advertising gives you the great strategy to build more traffic for your site because subscribers are always targeting the free Internet advertising websites to search for specific products that they can get access to and enjoy.
Lastly, the best idea why you must utilize this Internet advertising website is that, aside from the potentials stated above, they are provided absolutely free.
Advertising
Advertising is a paid, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor. Variations include publicity, public relations, etc.. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet (see Internet advertising), and billboards.
Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and in-store public address systems. Advertisements are usually placed anywhere an audience can easily and/or frequently access visuals and/or audio.
Advertising clients are predominantly, but not exclusively, profit-generating corporations seeking to increase demand for their products or services. Some organizations which frequently spend large sums of money on advertising but do not strictly sell a product or service to the general public include: political parties, interest groups, religion-supporting organizations, and militaries looking for new recruits. Additionally, some non-profit organizations are not typical advertising clients and rely upon free channels, such as public service announcements.
The advertising industry is large and growing. In the United States alone in 2005, spending on advertising reached $144.32 billion, reported TNS Media Intelligence. That same year, according to a report titled Global Entertainment and Media Outlook: 2006-2010 issued by global accounting firm PricewaterhouseCoopers, worldwide advertising spending was $385 billion. The accounting firm's report projected worldwide advertisement spending to exceed half-a-trillion dollars by 2010.
New ad formats such as internet, mobile and in-game advertising are growing at over 22% annually while traditional formats are growing at a little over 4%.
While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation
Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and in-store public address systems. Advertisements are usually placed anywhere an audience can easily and/or frequently access visuals and/or audio.
Advertising clients are predominantly, but not exclusively, profit-generating corporations seeking to increase demand for their products or services. Some organizations which frequently spend large sums of money on advertising but do not strictly sell a product or service to the general public include: political parties, interest groups, religion-supporting organizations, and militaries looking for new recruits. Additionally, some non-profit organizations are not typical advertising clients and rely upon free channels, such as public service announcements.
The advertising industry is large and growing. In the United States alone in 2005, spending on advertising reached $144.32 billion, reported TNS Media Intelligence. That same year, according to a report titled Global Entertainment and Media Outlook: 2006-2010 issued by global accounting firm PricewaterhouseCoopers, worldwide advertising spending was $385 billion. The accounting firm's report projected worldwide advertisement spending to exceed half-a-trillion dollars by 2010.
New ad formats such as internet, mobile and in-game advertising are growing at over 22% annually while traditional formats are growing at a little over 4%.
While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation
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