Search engine optimization or SEO is one of the best ways to advertise your product or website on the internet.
Its free and more people will get to your website without you having to spend a dime. On the downside, it does take time and you would have to get to the first pages of Google since many people don't search past page 2 or 3 to find what they are looking for.
There are several things you can do to get on the first page of Google. Building a search engine friendly site isn't hard and getting to the front page shouldn't be either.
-- Know what term best describes your product or service. Will the people using this term to search actually make a purchase? Build your site around this term or keyword phrase.
-- Put the term in your title tags, use relevant description tags and relevant content on your pages containing your main keyword. Its said that 'content is king' on the internet so make sure you have great, well written content and the search engines will reward you for it.
-- Get links from sites that are related to your topic. If your content is great then other sites will link to yours without you having to ask them. One way links go a long way in the eyes of the search engine and you will get ranked even higher if a site related to your product or service links to yours. You can also get links by submitting your site to directories like dmoz.org and write articles and submit to article directories but thats another topic.
