Online Advertising

One the best way to advertise online is to design and develop a website and promote it according to the Google guidelines. Define the relevant keywords, domain constraints. High presence can be achieved by following search engine guidelines.

The most effective way to advertise online on the internet is to first setup a website and publish the domain name in major search directories like Google, Yahoo and MSN More than 80% of users rely on these search directories to provide them with goods and services.

Your website should include generic keywords. If it does not contain the reliable, generic keywords then any one using such generic queries will not be able to locate your website.

One should consider which algorithms are used in designing of a website that are placed with proper Meta tags. The Meta tags should contain the keywords that can surely promise to achieve high search engine presence and increase internet traffic to your website. The Meta tags strategies should work with the published WebPages at Google and Yahoo.

When one design an extensive flash based website make sure to fill all the property entries like title, description and keywords. Failing to do so leaves no option for hard html or alt resource which is very necessary to be readily indexed by search engine robots. Consider the internet audience and their internet connection speed. Flash pages take time to load and dial-up users may not be able to load the page and are likely to leave the site.

On the other hand non flash based websites use text and is much easier to get indexed by search engines. Limit the use of stylized text saved as image files. Graphic files are not indexed by search engines. Avoid the use of frames as some search engines are not able to properly index the content.

The ranking or search order takes place with Search engines begins with the title Meta tag. The title tag should not consist of more than 65. The title should describe in generic terms the goods and services followed by location.

Site description should be 25 to 30 words which best describes the products and services. Keywords should be limited to 15-16 words or phrases. Avoid multiple entries of the same word; when discovered may be reported to Google. This can cause the site to be removed from the directory.

High web presence can be achieved by proper web design and placement of relevant Meta tags according to Google publication guidelines